TASK 1 (b)

TASK 1(b): one successful entrepreneur and then, explain how he or she demonstrates ANY FIVE (5) entrepreneurial traits that highlighted in the QUESTION (A) and how this assists them to be successful in their venture.

Bryan Loo, CEO of Chatime Malaysia

Whoever does not recognize and feel the famous bubble tea drinks namely Chatime? Very refreshing drinks and enjoyed by Malaysians in this century. Because of Chatime in Malaysia which is one of the famous drinks outside the country led to the outbreak of other ideas to create various types of beverages in Malaysia. The originator of the idea to bring Chatime Malaysia is a handsome Chinese man and was successful at a young age that is Bryan Loo. Nothing is more important for Bryan beverages other than tea. Bryan is a fan of the drink and it becomes a trigger to Bryan to make his interest as an entrepreneur.

Bryan Loo was born in Perlis, Kedah. Bryan is a graduate from Monash University in Melbourne, Australia as a student of biotech. After graduation, he worked in the bio-tech company as the seller for two years. According to him, being a salesman is not a simple matter. Then, he sold pregnant lady water bag where not all women know about its usefulness. Shame inherent in Bryan but he paid no attention because of her interest in becoming an entrepreneur. Before this, when Bryan  in 7 years old, he sold his drawing comic books at RM 0.50. His interest as an entrepreneur can be seen from his young age. He married with Sally Quah and she is the Financial Controller for Chatime.

He travelled to Taiwan with his father and approached five companies with an offer to bring their brand to Malaysia but all rejected his offer. His cousin, who had just returned from Taiwan, later told Bryan Loo that Chatime was looking to expand. He contacted them and its CEO flew to Malaysia to meet him within 24 hours. Following the meeting, he was given the master franchise for Malaysia. Now, Chatime is currently the fastest growing beverage brand in Malaysia, and Loo leads the fastest growing Chatime franchise in the ASEAN region, opening 100 outlets in three years.

Loo was the winner of the Best Master Franchiser award in 2012, and was named "Emerging Entrepreneur of the Year" at the Ernst & Young Entrepreneur of the Year Awards in 2013. Loo has been through many challenges before it. The most challenge is when he wants to open an outlet in the Pavilion shopping mall. This is so because the administration Pavilion is unsure of the products sold. In addition, the public is not exposed to beverages sourced from tea. Loo convinces the administration to say that 100% of these drinks are from tea and no artificial colouring is placed in the drink besides there are varieties of tea drinks sold out. The assurance of high attitude in Loo makes he has managed to open a branch in the Pavilion and other branches throughout Malaysia.

In beverage sales, while Loo has one branch, he has got to sell 100 cups a day within one month. Within three months, he has got to sell 400 cups a day of each month, but the accumulative losses that he got is over RM 10,000. After Loo has opened a second branch, the demands and popularity of Chatime bubble tea for have increased where he can sell 1,000 cups a day every month. From Bryan Loo, every entrepreneur has through many difficulties before success. For Bryan Loo, he manages to overcome the obstacles because his interest is greater than the challenges and difficulties that he had faces.