Culture is defined as the assumptions and beliefs that are carried out jointly by the members of an organization. Assumptions and beliefs concern the views relating to the world, the scope, the nature of man and human relations (Amir Lufni, 2013). Open culture means that someone that can accept the other culture. In the other words, the successful entrepreneurs willing to receive knowledge or information and share the information to the other party (Alexander, 2011).
Entrepreneur needs to understand and know the other culture to avoid the misunderstanding about the certain things such as the culture of their work. For example, the culture of work in Japan very differences from Malaysia. The man that back home early is determined as lazy. The concept of open culture also explained that they have free to give and accepts of the new idea, share the information with others, able to make decision making and courageous taking the risk. Now, entrepreneurs should practices the open culture in their business so that their product will be accepted by peoples around the world.
The example entrepreneur of open culture is Neeta Gosalia (GD.Com, 2011), the owner of the Neeta’s Herbal (M) Sdn.Bhd. she is the one that introduced the herbal hair products and skin care treatment. Before the successful of her business, people not awareness about the herbal hair products and because of that her business almost closed. But, after she entered the reality shows, Nona at TV3, the Neeta’s Herbal products have high demands from people and she realizes the important of market strategy to expand her business. Now, she has 23 branches in Malaysia and 10 branches in overseas. With the open culture that she has been practices, now she opens the new branches in United Kingdom and United States.
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